When you are posting as yourself, it’s easy to come up with content.
Look at this meme!
How funny is this tweet?
OMG I just ate the perfect avocado - here is a picture of it in all its glory…
But coming up with content for your business that your potential customers will see? For most small businesses, that is a completely different kind of content.
Casual can be good for some companies, but most of you probably still want to be seen as professional. You don’t want to post about sales and sales only. Or constantly run contests; even that gets boring after a while and you can see engagement start to drop.
Here is a list of 10 different content ideas you can post about in a way that is still related to your business. Not too casual, but not too corporate, a perfect blend of non-boring that you can use. Download it, print it, pin it, or just get inspired right here right now.
Solve a problem. Do you know of any minor problem your customers struggle with? Share advice on how to deal with it. For example, a gym could post a tip on how to drink more water daily, or a bakery might give advice on how to keep your bread from going stale too fast.
Say Hello. Simple yet effective - start the morning off with a hello to your audience! Take a quick photo of your coffee mug, or your open sign, and just let your audience know you are up and at it.
Silly Holidays. The website HolidayInsights.com has a sortable list of the random and not so random holidays throughout the year. Did you know March 25, 2017 is waffle day? I am totally celebrating that. And I will probably post about it too.
Thank-yous. You don’t have to wait for your 100th customer, or a record sales day just to say thank you. Send a shout out to a regular, or thank your 32nd sale for jumping on the bandwagon, or just say thanks for listening to your followers. Most people love to be appreciated just for being them.
Business Cards. Yup, you read that right. Those boxes of old cards you have finally can be put to good use! If you have a new card to brag about, or an old one that shows off your myspace page url, take a picture and post about it! Even if you like your card but want an update, you can ask your followers what they thing. If there is anything I know to be true about the internet, it’s that people love sharing their opinion… on everything.
A Day in the Life. Take a photo of your office, your view, or the new shipment that just came in. Give your followers a behind the scenes look at where you do what you do everyday.
Pop Culture Posting. This one is a big one for jumping on hashtag band wagons and making your business relevant to pop culture events. Now everyone has a different business model, but this is your chance to get creative. A cleaning service rarely makes people think of royalty, but here is an example.
Another royal wedding? Hire Acme Cleaning Service to make your house clean enough for the Queen!
Fast Facts. I am a numbers nerd, I love stats. Some of your followers might too! Assuming you know a thing or two about your products or industry, take a minute to share a cool fact with your fans. I do interesting marketing stats, like the fact that Facebook has 1 billion users [literally 1/7 of the friggin planet!!] No matter what you do, there is an interesting fact in there somewhere!
How many tomatoes do you think Main Street Deli goes through in a day? Hint - its over 100!
Do you know the human foot has 26 bones? That’s 26 reasons to come try on our new line of running shoes.
Show Off Your Team. From birthdays to random facts, post a photo of one of your employees in action with some cool info about who they are or what they do. With their permission of course!
Paul has been taking apart electronics since he could walk. At least he is trained now so you know your computer is in good hands!
Don;t have any employees? No problem! Maybe your office dog, or a photo of your favorite place to do business, thanking their employees for getting your products delivered to the right place.
Help Out Your Neighbor. Social media is about being social. Give a shout out to another local business near you, or even someone in your industry that you admire. Visit the same coffee shop on your way to the office everyday? Snag a photo of it and send out a thank you! Be sure to tag them if they are on social too.
If that kind of blog post got you excited about working on your business, you should have read the email I wrote to go with it! Sign up below to get more ideas like this in your inbox every week, along with exclusive insight and discounts not found anywhere else.