Ever wonder why you search for something on Google and get an image that has NOTHING to do with what you were looking for? That’s because that image didn’t have an optimized alt tag!
What They Are
An ‘alt tag’ is short for an alternative tag. It is the text associated with an image on your website.
Why They Are Important
There are two main reasons that this is an important part about all your images. The first is for your users. Alt tags are what your website shows when the image won’t load, so your users can tell what they were supposed to see. The second is for search engines. They can’t tell what is in an image, so they need an alt tag to label it for them. This is a great chance for you to showcase product or service descriptions that you are showing in an image. Even your logo should have an alt tag. Don't be afraid to get creative here! Instead of just "logo" you could tag the logo as "Best Apple Co - A family run apple farm in Nipomo California”
You get the idea :)
For more help on how to optimize your alt tags, check out my Squarespace SEO turorials on YouTube - links below!